Qualitative research would be used when the researcher wants to study non-measurable characteristics or data, when one wants to observe people in their natural setting, when the researcher wants to tell someone's story, when the researcher is the key instrument, when the researcher needs to describe a phenomenon, to provide views of the participants, to show shared patterns of a group culture, providing an in-depth analysis, when multiple methods are needed, and when flexibility in the study is anticipated or needed.
Qualitative research would be used when the researcher wants to study non-measurable characteristics or data, when one wants to observe people in their natural setting, when the researcher wants to tell someone's story, when the researcher is the key instrument, when the researcher needs to describe a phenomenon, to provide views of the participants, to show shared patterns of a group culture, providing an in-depth analysis, when multiple methods are needed, and when flexibility in the study is anticipated or needed.
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